53% of all customer loyalty is driven by the sales experience A sales experience is the whole customer journey from the initial contact with your organisation to post purchase. Every touch point the customer has with your organisation should be a positive experience. Every person within your company regardless of role should be customer focused. Whilst organisations must comply with procedures, systems and legislation there still needs to Read More

If you are looking to inject some new ideas, energy and pro-active sales activity into your sales team then consider recruiting Grads. Generation Y and Generation Z will be your future employees, so they need to be considered as part of business strategy. I remember when I was in my 20's (going back 30 years!). I was fearless, hungry for ££, determined and willing to learn. I was thinking about what my future would be Read More

6 reasons why you should invest in sales training. This article will help you build a business case for sales training to help you enhance the performance of your sales team,exceed targets and KPI measures. 1) EXTERNAL FACTORS External factors are constantly changing, you and your customers cannot control these however you can create sales opportunities from understanding the challenges these factors present your target audience Read More